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The Best Way to Ask for a Video Testimonial: A Step-by-Step Guide

In today’s digital age, video testimonials have become a powerful marketing tool for businesses to build trust and credibility with potential customers. A video testimonial adds a human touch to the endorsement, making it more relatable and persuasive. However, requesting a video testimonial from a satisfied customer can be intimidating for many businesses. In this blog, we will provide you with a step-by-step guide on the best way to ask for a video testimonial. By following these effective video testimonial strategies and best practices, you can easily collect compelling video testimonials that showcase the positive experiences of your satisfied customers.

1. Why Video Testimonials Matter

Before we delve into the step-by-step video testimonial process, let’s understand why video testimonials are crucial for your business:

a. Authenticity:

Video testimonials offer authenticity and credibility as they feature real customers sharing their genuine experiences with your product or service.

b. Engaging Content:

Video is a captivating medium that captures attention and evokes emotions. A well-made video testimonial can leave a lasting impact on your audience.

c. Social Proof:

Video testimonials provide social proof, showcasing that others have had positive experiences with your brand, products, or services.

d. Builds Trust:

Video testimonials build trust among potential customers, helping them feel more confident about making a purchase or choosing your services.

2. Step-by-Step Video Testimonial Process

Let’s break down the process of requesting a video testimonial into manageable steps:

Step 1: Identify Satisfied Customers

The first step is to identify satisfied customers who are likely to provide positive feedback. Reach out to customers who have left glowing reviews, given positive feedback, or expressed their satisfaction with your product or service. These individuals are more likely to be receptive to your request for a video testimonial.

Step 2: Personalized Outreach

When asking for a video testimonial, make sure your approach is personalized and sincere. Avoid generic, mass emails or messages. Instead, use the customer’s name, mention specific positive experiences they had, and express genuine gratitude for their business.

As you embark on the journey of gathering video testimonials, remember that the best way to request video testimonials is to create a connection with your customers. Make them feel valued and appreciated for their feedback, and they will be more inclined to share their positive experiences through video testimonials.

Step 3: Explain the Purpose

Clearly explain the purpose of the video testimonial and how it will be used. Assure the customer that their video will be used solely for promotional purposes to showcase their positive experience and help others make informed decisions.
When utilizing the video testimonial guide, consider providing some helpful tips and pointers to make the recording process easier for them. Offer suggestions on how to structure their testimonial and encourage them to speak from the heart, as authenticity is key in making a compelling video testimonial.

Step 4: Provide Guidelines

To make the process easier for the customer, provide some guidelines on what they can include in their video testimonial. Ask them to talk about their initial challenges, how your product or service helped them overcome those challenges, and the specific results they achieved.

Step 5: Offer Incentives (Optional)

While not necessary, offering incentives can be a great way to encourage customers to provide video testimonials. You can offer discounts, special offers, or other rewards as a gesture of appreciation for their time and effort.

Step 6: Keep it Simple

Keep the video testimonial guide simple and straightforward. Provide clear instructions on how they can record and submit their video. Avoid complicating the process with technical requirements or extensive editing.

Step 7: Follow Up

If you don’t receive a response immediately, don’t be discouraged. Follow up with a friendly reminder to nudge them to provide the video testimonial. Be patient and respectful of their time.

3. Best Practices for Requesting Customer Video Testimonials

Now that you understand the step-by-step process, let’s explore some best practices for requesting customer video testimonials:

a. Timing is Key:

Request video testimonials while the positive experience is still fresh in the customer’s mind. A satisfied customer is more likely to provide a glowing testimonial.

b. Provide Sample Videos:

Consider sharing some sample video testimonials to give customers an idea of what you’re looking for. This can serve as inspiration and make them feel more confident about recording their video.

c. Keep it Short:

Request customers to keep their video testimonials concise and focused. Short videos are more likely to hold viewers’ attention and convey the main message effectively.

d. Highlight Benefits:

Encourage customers to emphasize the specific benefits they experienced from your product or service. Highlighting these advantages can be compelling to potential customers.

e. Mobile-Friendly Recording:

Many customers may prefer recording their video testimonials on their smartphones. Ensure that the process is mobile-friendly for added convenience.

4. Leveraging Shoutouts for Video Testimonials

a. Tell a Story and Collecting Video Testimonials:

Encourage customers to share their success stories and experiences using your product or service. Stories are more engaging and memorable than a simple endorsement. When collecting video testimonials, request customers to narrate their stories, emphasizing how your product or service made a positive impact on their lives.

b. Include B-Roll Footage for Visual Appeal:

Supplement video testimonials with relevant B-roll footage to visually enhance the storytelling. B-roll can showcase the product in action or the customer using the service, adding depth and credibility to the testimonial.

c. Edit Thoughtfully with Video Testimonial Best Practices:

While you want the testimonial to be authentic, light editing can improve the overall quality and flow of the video. Apply video testimonial best practices to ensure that the final product looks professional and resonates with the audience.

d. Add Captions (If Applicable) for Increased Accessibility:

Consider adding captions to the video, especially if it will be shared on social media. Captions make the content more accessible and engaging for all viewers, including those with hearing impairments. This accessibility feature can widen the reach of your video testimonials and increase viewer engagement.


Requesting video testimonials doesn’t have to be a daunting task. By following the step-by-step video testimonial process and implementing effective video testimonial strategies, you can collect compelling customer stories that drive results. Video testimonials offer authenticity, credibility, and an emotional connection with potential customers, making them a powerful marketing tool for any business. Remember to keep the process simple, personalized, and respectful of your customers’ time. Utilize shoutouts and social media as additional sources of spontaneous video testimonials. With the best practices and effective strategies in place, you’ll be on your way to building a collection of compelling video testimonials that showcase the positive experiences of your satisfied customers and boost your brand’s reputation and credibility.

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